Legal
Privacy Notice
Audital Consulting Limited · Last updated: 12 July 2026
This notice explains how Audital Consulting Limited (“Audital”, “we”, “us”) handles personal information about business contacts, enquirers and prospective customers. It covers the information we collect, why we use it, the legal basis we rely on, who we share it with, how long we keep it, and your rights.
Who we are
Audital Consulting Limited is the data controller for business contact, enquiry, relationship-management, billing and business-administration information described in this notice.
When Audital processes personal data contained in customer project records solely on the customer’s documented instructions, the customer will generally act as controller and Audital will act as processor. Audital acts as controller for its own business administration, correspondence, billing, security, legal compliance and related records. The applicable roles and processing instructions will be set out in the relevant engagement terms or data-processing agreement.
- Company
- Audital Consulting Limited
- Company number
- 16931341
- Registered in
- England and Wales
- Registered office
- 61 Bridge Street, Kington, United Kingdom, HR5 3DJ
- Contact
- contact@audital.ai
The information we collect
Business contact information. When we identify organisations and individuals whose role may be relevant to our services, we collect business contact details such as name, job title, employer, company information and work email address, together with brief notes on why the role is relevant.
Enquiry and correspondence information. If you contact us or submit our enquiry form, we collect the information you provide, such as your name, work email, company, role and the content of your message, and any subsequent correspondence.
Customer relationship and engagement information. If you engage us, we may collect the names and business contact details of people involved in the engagement, together with proposals, contractual correspondence, instructions, invoices and delivery communications.
Customer project records. A customer may provide project records required to perform an agreed service. Before those records are transferred, the engagement terms will identify the permitted purpose, access arrangements, retention and deletion requirements, and the parties’ respective data protection roles.
Website and technical information. When you visit our website or submit a form, our hosting and form-service providers may automatically process technical information such as your IP address, approximate location derived from your IP address, browser or system information, requested pages, timestamps, and security or diagnostic logs. We use this information to deliver, secure and troubleshoot the website and enquiry forms.
Where business contact information comes from
We compile business contact information from publicly available professional and business sources, including company websites and public LinkedIn company and professional pages. Business email addresses are verified or enriched using a third-party email verification service (Instantly) before we make contact.
How we use your information, and our legal basis
| Purpose | Legal basis or role |
|---|---|
| Identifying and researching relevant business roles, including organising publicly available information using AI-assisted tools | Legitimate interests |
| Contacting relevant corporate business roles about Audital’s services | Legitimate interests |
| Responding to enquiries, preparing proposals and managing prospective customer relationships | Legitimate interests; steps to enter a contract where the individual is personally entering the contract |
| Managing customer contacts, instructions and service communications | Legitimate interests; performance of a contract only where the individual is personally party to that contract |
| Processing customer project records solely under a customer’s documented instructions | The customer determines the applicable lawful basis. Audital acts as processor under the relevant engagement and data-processing terms. |
| Operating, securing and troubleshooting our website, forms and communications | Legitimate interests |
| Maintaining suppression records so people who object are not contacted again | Legal obligation and legitimate interests |
| Keeping accounting, taxation and business records | Legal obligation |
Where we rely on legitimate interests, we have considered whether that interest is fair and proportionate and whether it is outweighed by your interests and rights. We contact people only in a business capacity, about services relevant to their professional role, and we make it easy to opt out. You can ask us for more detail on this assessment using the contact details above.
Your right to object to marketing is absolute. If you tell us you do not want to be contacted, we will stop, and we will keep the minimum information needed to make sure we do not contact you again.
AI-assisted processing
Audital has used OpenAI’s ChatGPT to assist with organising and reviewing publicly available business information relating to prospective customers, including names, job titles, employers and business-relevance notes.
We do not submit confidential customer delivery records to consumer or personal AI accounts. Before any AI service is used in connection with customer delivery records, we will assess the provider, the account type, the applicable contractual terms and the data-handling arrangements.
Automated decision-making
Audital does not make decisions about individuals that produce legal or similarly significant effects based solely on automated processing. Human judgement is used when selecting prospective business contacts and handling enquiries.
Who we share your information with
We disclose information to, or use, the following service and platform providers where necessary for the purposes described in this notice. Depending on the service and account arrangements, a provider may process information on our behalf or under its own applicable privacy terms.
- Formspree — website enquiry form services
- Microsoft 365 — email and business communications
- Instantly — business email verification, enrichment and outreach delivery
- OpenAI — AI-assisted organisation and review of publicly sourced business information, as described above
- Vercel — website hosting and delivery
We do not sell your personal information.
International transfers
Some providers may process information outside the United Kingdom. Where UK restricted-transfer rules apply, we use the transfer mechanism applicable to the relevant service, such as UK adequacy regulations or approved contractual safeguards. You may contact us for further information about the safeguard applicable to a particular provider.
Providing information to us
You are not required to submit an enquiry. Where you ask Audital to assess or deliver a service, certain contact and workflow information may be necessary for us to respond, prepare an engagement or perform the agreed work. If you do not provide the information required, we may be unable to respond fully, enter into the engagement or deliver the requested service.
How long we keep your information
We keep personal information only as long as necessary for the purpose we collected it for.
- Business contacts who do not respond: normally 6 months after our final communication.
- Prospects who reply or discuss our services: normally 12 months after the last meaningful contact.
- Enquiry correspondence: up to 24 months after the last meaningful contact.
- Financial, invoice and taxation records: normally retained for six years from the end of the relevant company financial year, or longer where required by law or an ongoing enquiry.
- Website and security logs: retained only for as long as necessary for website delivery, security and troubleshooting, subject to the relevant provider and account log-retention settings.
- Suppression records: we retain the minimum information necessary for as long as required to ensure that people who have objected to contact are not contacted again.
Where Audital processes customer project records on the customer’s instructions, the applicable retention and deletion period will be recorded in the engagement terms before the records are transferred.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is inaccurate or incomplete
- ask us to delete your information in certain circumstances
- object to our processing, including the absolute right to object to direct marketing
- ask us to restrict processing in certain circumstances
- request your information in a portable format where applicable
To exercise any of these rights, email contact@audital.ai.
Raising a data protection complaint
If you are unhappy with how we have handled your personal information, you can raise a complaint with us directly. Email contact@audital.ai with “Data protection complaint” in the subject line. We will acknowledge your complaint within 30 days, take appropriate steps to investigate it without undue delay, keep you informed where appropriate, and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection:
- Website: ico.org.uk
- Helpline: 0303 123 1113
Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last changed.
Audital Consulting Limited provides evidence organisation and human-reviewed analysis. It does not constitute legal advice, regulatory certification, compliance approval, audit assurance, procurement approval, or guaranteed commercial outcome.